Benjart Bubble and Bowl: The BraveHeart Edition

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Benjart is back with another cracking Bubble and Bowl: The Braveheart Edition. The evening is set to be filled with great entertainment and fashion (Benjart’s POP-UP store offering discounts on items). The array of entertainment will include:

  • Bowling
  • Play Pool
  • Table Football
  • Table Tennis
  • Karaoke
  • Card and Board Games +more

You will also be fortunate to be one of the 1st to witness the brand new  ‘COURAGEOUS BRAVEHEART’ range that will be released at the event. All in all it is promising to be a fantastic event so if you like to have fun and love fashion, this is where it will all be going down on Sunday 6th February at Bloomsbury Lanes, Travistock Hotel WC1H 9EU

For more info on the event just click on the link below:

*Entry Price varies so make your you check out the full details


FYI Quick-Flash: 2010 Review

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The new year approaches fast, but before it arrives its only right that we recap our self’s with the events of 2010. The fashion and music game sure has taken a huge turn with the UK rising up to be finally recognised for the talent it holds and we have seen the rise of artists the likes of Tinchy Stryder, N Dubz, Tinie Tempah, Labrinth, Giggs and many more.

In particular I was most impressed by the UK fashion scene, a lot of labels have come a long way and have made big movement. Labels such as VAG and Benjart really made an impact in 2010 and we witnessed Trapstar take on the corporate world and have opened their 1st store.

With 2011 fast approaching its nearly time to embrace the what may be the most difficult year yet, with all the changes that the government are making but I’m sure in spite of this new talent will emerge from the UK to take on the music and fashion scene and we shall see bigger and better things from those who are already on the scene.

From everyone here at FYI have a happy new year and drink responsibly.

Benjart Winter Releases


Rising UK brand Benjart have released their premium HrH winter collection. The collection comprises of:

A ‘classic cable knitted Beanie with A mix of acrylic/wool‘ with the HrH logo (pictured below) the beanie comes in a variation of 2 colours

also to be released are 2 crewneck tops….

the first crewneck sweatshirt  is said to be a ‘handcrafted piece’ which features a metal encrusted HrH logo and an added ‘Leatherette’ elbow patches’ (pictured below) the sweatshirt also comes a variety of 2 colours

for the final sweatshirt Benjart have referred back to one of their originals and have fused the ‘Bsplash’ logo with the iconic painting of the ‘Mona Lisa’ to create the second part of the ‘love at first sight’ design. (pictured below)

the new releases give a classic sophisticated look and could be a new direction for the brand. For more info on the Benjart brand just check out (or just click on the link below):

to purchase any of the Benjart apparel and accessories check out (or just click on the link below):

Amy Winehouse X Fred Perry

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Pop superstar ‘Amy Winehouse’ has come together with ‘Fred & Perry’ to produce a new AW10 collection. The new collection designed by ‘Amy Winehouse’ allows us to see the sophisticated, fashionable side of her  rather than the booze hound, drug addict she is normally conveyed as. The collection was launched last week with a private gig at ‘Fred & Perry’s’ Soho store

Crepe City 3

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Today saw the return of ‘Crepe City – the london sneaker festival’, celebrating the UK’s underground music and fashion culture. The event was held at the Bar Music Hall in Shoreditch , the event was a place where eager fashion enthusiasts could go and embrace the urban fashion culture. On display was some of the rarest and exclusive sneakers from Jordans to Airmax’s. The movement originally started when 3 guys who all shared the passion for sneakers (trainers) and had an idea that there should be an environment where other enthusiasts can come sell, buy, talk and generally share their passion for the ever so comfortable and popular footwear. Today would have been the 3rd instalment of this unique event with so much more to come in the future. The creators of Crepe City also integrated the ingenious idea of being hosts for some of london’s most successful underground fashion labels, the idea was for these labels to come down and showcase and sell their stuff to an audience who love and support the UK underground scene. Today saw the attendance of labels such as Benjart, Trapstar, VAG, PINS, 360 (pictured below) and many more.

click on the logos below to be redirected to the brands stores for a chance to check out some of their stuff.



for more info check out Crepe City’s site, just click on the link below:

TrapStar FlagShip Store

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This saturday sees the grand opening of one of UK’s most successful underground clothing brand ‘Trapstar’. Since the launch the brand has slowly risen to become a house hold name and superstar ‘Rihanna’ has been snapped sporting one of the brands artistic numbers (pictured below)

Trapstar have emerged from the underground and have decided to enter into the corporate world and have set up shop in the heart of london, the new store will be situated at the heart of Portobello rd W10

we at FYI wish Trapstar the very best of luck on their new venture  and if your around on saturday go show some support, arrive early to receive some free giveaways courtesy of Trapstar

ASOS Launches Site in the US

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UK online boutique ASOS has successfully launched its sister site in the US today, the new site is 100% tailored and adapted for American consumers with a US focused homepage, the prices have been converted into dollars and is bursting full of American terminology, all the things needed for an American shopper to feel at home. After the successful launch of the US site separate sites for France and Germany are now in the pipe line. ASOS Uk has grown from strength to strength, by selling the hottest trends at affordable prices it was only a matter of time before they decided to branch out to America

In the period of March 2009 – March 2010 ASOS recorded an amazing $331.4 million in sales with just under 7% of it being generated from the US which coincidently is more than any other country outside the UK. ASOS UK has a huge variety stocking 37,000 different styles for men and women’s well as the site getting updated every week with a further 1500 styles being added to the site. The US site is said to have even more options and a company representative is being assigned to scout the US market to help focus more on home-grown merchandising strategies


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