Yamaha X Akoo

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Rapper T.I’s clothing label ‘Akoo’ and superbike specialist ‘Yamaha’ have come together in collaboration to develop the new superbike dubbed ‘Yamaha YZF-R1’ which was unveiled at the Magic Tradeshow in Las Vegas last week.  The finished product came as a result of ‘Akoo’s’ design team collaborating with custom sport bike designer and builder, Rob Uecker, from ‘Voodoo Industries’. The bike takes on Yamaha’s rugged, modern street-king look where as the shape gives it a sleek futuristic finish, the ‘AKOO Yamaha R1’ is a work of art, an ingenious master piece and ‘Ralph Reynalds’ of Akoo had this to say about the bike;

“Rob Uecker creates custom inspired creations, each one better than the last. The AKOO Yamaha R1 is truly one of these inspired creations. From a design, power, and style perspective the combining of our two different brands, VooDoo Industries’ magic has brought about truly inspired beauty. Rob being the artist, the Yamaha R1 being the medium, and AKOO being the inspiration, we are fortunate and extremely appreciative to have been involved with this project.”


Sasha Fierce Unleashed

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Beyoncé’s alter-ego ‘Sasha Fierce‘ has been unleashed in her newly released ‘fall 2010’ campaign for ‘Dereon’, her new clothing line. The preview shots show Sasha Fierce  posing on her motor bike (pictured below) beaming with confidence and radiating attitude.

Sasha ditches the long diva locks sported by Beyoncé to go for a short blonde sophisticated look styled by ‘Etta James’. Beyoncé’s sister Solange Knowles had this to say about the new look adopted by alter ego Sasha Fierce who is also the face of  ‘Dereon’,

‘I initially was involved as the spokesperson, but the clothes just didn’t reflect my personal style and I decided to hand that over’

the brand has recently launched its new bedding collection which currently come in tow different kinds (pictured below)

even though Dereon has just recently released its new bedding collection and the new campaign seems to be more aimed at the older sophisticated woman, Dereon’s main focus and target market is the youngsters, the collection features items from apparel to eye-wear and the world also sees the launch of Beyoncé’s new fragrance ‘Heat’ , Dereon’s collection is already on sale in the US and there is no word as of yet of when it will be released in the UK but check out the website and online  store:



Summer of Punch Tour

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Courvoisier brings you the ‘summer of punch tour’ which was launched this week and will be running for 4 weeks, it is a fun campaign that allows you the chance to have a great night out with friends as well as the chance to win some excellent prizes.

Courvoisier is the UK’s number one Cognac, and is the most requested cognac in the UK which has enjoyed an international reputation for producing the best cognac for centuries.  Courvoisier is aimed at an audience who are motivated by the need to succeed, exclusivity and getting where they are today by doing things differently. Courvoisier has been producing the finest cognacs for centuries and was appointed ‘supplier to the Imperial Courts of Napolean III’. Courvoisier is obsessive about the craft of cognac-making and controls the entire process from grape to barrel to bottle, spending more time at each stage of the process to ensure the highest quality in all its cognacs.

The Summer of Punch Tour on foursquare

As part of the Courvoisier Summer of Punch campaign, the UK’s number one cognac has launched the Summer of Punch Tour on foursquare, giving users the chance to enjoy sharing a Punchbowl with friends, experiencing new bars across London and taking part in an exciting and rewarding competition using a unique combination of social media tools. Courvoisier are offering the chance to win exclusive Punch Kits containing everything needed to recreate the punch experience with friends at home, as well as a grand prize of a VIP weekend for two at the Courvoisier Château in Jarnac, France.

Jarnac is situated on the bank of the river Charente between the towns of Angoulême and Cognac. Accommodated in style in this beautiful hamlet in western France, the winner and a friend will have the opportunity to sample the full range of Courvoisier cognacs on a guided tour of the chateau de cognac. Courvoisier has been producing award-winning cognacs in this area for over 200 years, achieving France’s highest award for quality – the Prestige de la France. They will be able to see first-hand how the grapes are selected, distilled and aged in handmade oak barrels, before tasting the drink right at its birthplace. All meals and drinks will be provided as the winner and guest relax in rustic style in this picturesque location for two nights and three days. The luxury trip will include return flights from the UK to Bordeaux and transfers in France.

Entries can be made from 15 contemporary bars across London who are serving up bespoke Courvoisier recipes in limited edition punchbowl’s, the participating bars are:

To enter the competition entrants must ‘Check-In’ to the venue via Foursquare and then send in a photo of themselves with a Courvoisier Punchbowl via Facebook or Twitter.

One Punch Kit will be given away every night to the most imaginative picture inspired by their own revolutionary spirit and at the end of the month a draw will select a winner from all entries to win the VIP weekend for two.

For more information or enquiries please have a look at:

Once again if your interested in the Courvoisier summer punch bowl competition just follow these simple steps:

Apple Bottom Sneak Preview

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Apple Bottom brings you a sneak preview of the 2010 ‘fall and holiday’ collection, the new collection shows of Apple Bottoms front liners:

  • Apparel
  • footwear
  • Swimwear
  • Jewellery
  • Sunglasses
  • Fragrance

Apple Bottom founded by US rap star ‘Nelly’ immediately took of when it was launched, famous for it ‘Apple Bottom Jeans’ the brand  has just kept on growing and along with the new fall collection Apple Bottom are planing to release a new cosmetics collection for the new season (spring 2011). The new collection with its preview shot taken by renowned photographer, Pieter Henket definitely gives of the winter feel with its dark colours (dark blue, Dark purple and the  greys) with a hint of bright colours.

US tune of the day

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US Singing sensation is back with a banger . He sure knows how to lay it down.

Diggy Simmons launches ‘Chivalry Culture’

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Hip Hop legend Rev Run of Run DMC’s son Diggy Simmons has decided to follow in the footsteps of his uncle (hip hop and fashion mogul Russel Simmons) and his sisters (Vanessa & Angela Simmons, creators of ‘Pastry’ clothing and sneaker collection) by showing a keen interest in business and has developed his own brand of sneakers named ‘chivalrous culture’ the new collection are to be released in september, with the  line with kicking of with the ‘Hamachi sneaker’ collection which will come in 6 different colours and will be retailing at $80 which will be around about £45 at the current exchange rate. The sneakers look neat and the range shows of Diggy’s unique sense of style and creativity and any one who tuned in to the reality series ‘Run’s House’ would have seen how passionate and enthusiastic young Diggy was about fashion and now we can witness one of his visions come to life, catch a sneak preview of the collection at http://www.chivculture.com

Like Father, Like Son

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After working alongside his father (Will Smith) in the pursuit of happiness Jaden Smith ventured out on his own to star in one of this summer’s hit films ‘The Karate Kid’, a modern remake of the old-time classic ‘The Karate Kid’ that was produced in 1984, even with this being his first solo star role at such a young age he shows the same passion and enthusiasm that you could see in his father during the ‘Fresh Prince of Bel Air’ days

you can also catch Jaden featuring on Justin Bieber’s single ‘never say never’ where he drops a hot verse, his rapping style is very similar to that of his dad’s and he may remind you a little bit of ‘lil romeo’ when he first entered the music game.

Jaden is a guy with many talents, besides the ability to act and rap he also possesses the ability of dance and you can see him busting a few moves in both the film and the music video for ‘never say never’

Check out both the film and the single

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